Empowering a global community to attract more members

DATE
2024

WEBSITE
https://www.theassistantroom.com

THE CHALLENGE

This was a 10 year business, a global leader in the industry that had never updated their brand or website since their launch. Their brand was out of date and the website needed to be fit for a thriving membership platform.

WHAT WE DID

We created a timeless, purposeful brand and website that has elevated them to stand against the competition and that repositions them as global leaders in the market, making the brand look appealing to their audience.

THE BRAND WORLD

This brand world is one that had to connect deeply with women and non-binary personal assistants around the world. It had to feel coveted, contemporary with a luxury edge and we deliver this in all forms.

THE OUTCOME

The Assistant Room reclaimed their position as aspirational industry leaders. They have increased their subscriptions members and the backend of the website is looking as good as the front end.

I'm absolutely thrilled with the rebranding and website redesign that Ferrgood Studio spearheaded for The Assistant Room. From start to finish, their approach was creative, professional, and incredibly thoughtful. The new logo was outstanding, with multiple carefully crafted variations that perfectly captured our identity within the personal and executive assistant community. The website redesign was equally impressive, transforming our site into a polished, modern platform that's user-friendly, visually striking, and clearly communicates our mission to our global audience. Thanks to Ferrgood Studio and For Good Club's collaborative efforts as part of the 'Design Intensive' project, The Assistant Room now has a fresh, contemporary look that resonates with our values and stands out in the market. I couldn't be happier with the outcome!

Jessica Gardiner, Founder and CEO The Assistant Room