Teresa Ferreira speaks at the intersection of AI, creativity, and brand.

Speaker. Educator. Creative Director. Top 25 globally.

Teresa has spent over two decades at the frontier of creative direction leading brand teams at the Financial Times, building AI-integrated creative workflows at Ferrgood Studio, and speaking to audiences across the UK and Europe on what it actually means to use AI with intention.

She doesn't do generic AI hype. She brings live demos, real creative process, and a point of view that cuts through the noise.

"The future of brand doesn't belong to the brands with the best AI tools. It belongs to the brands with the clearest point of view."

Book Teresa for your event

"Teresa's ability to engage, inspire, and empower attendees is truly remarkable, as she manages to blend insightful content, interactive activities, and practical takeaways. Whether it is a virtual series or her workshop kicking off our 2024 Step Forward Summit, Teresa's events are nothing short of transformational. Member feedback is always overwhelmingly positive, commenting that they've been able to unlock new levels of creativity and confidence in their personal and professional lives."

Alicia M.
Marketing and Events Manager, ALLBRIGHT
Teresa has delivered many talks and webinars for Enterprise Nation, and she always exceeds expectations. She has a fantastic ability to connect with audiences, combining her expertise with an engaging and entertaining presentation style that keeps audiences engaged. We always enjoy working with Teresa, and our community consistently gives excellent feedback. I wouldn't hesitate to recommend her as a speaker for any event looking to deliver real value!

Ryan T., ENTERPRISE NATION
"I've worked with Teresa as a mentor and a speaker for I LIKE NETWORKING and simply can't get enough of her over there. She is committed to supporting the Creative Industry and is an engaging public speaker, always delivering 110% of valuable content."

Isabel Sachs
Founder, I Like Networking
"Teresa is a pro–active, engaging and professional speaker that worked tirelessly to create a series of talks that centered on creative confidence. Her empathetic approach and passion for detail was evident in all her work and I cannot be more grateful for the time and passion she invested in our partnership."

Chris Sanders
Founder, RightAligned
"Teresa's session stuck with me most out of the whole evening. She showed how Adobe Firefly fits into a real creative studio process, not as a shortcut, but as part of how she actually thinks and works. Her point was simple but it's stayed with me since: anyone can generate content, but very few people can build a brand world. AI gives you infinite output, what it can't give you is direction."

Christina M.
AI Marketing Night event attendee
"AI slop is everyone's favourite buzzword right now, so it was refreshing to hear Teresa talk about both the dangers and the opportunities of designing with AI tools. She dropped one line that's stuck with me since: 'The future of brand doesn't belong to the brands with the best AI tools, it belongs to the brands with the clearest point of view.' Genuinely one of the best talks I've listened to in a long time."

Oliver S.
V&A Upstart Festival event attendee
"Many people can generate content with AI, far fewer know how to make a brand still feel human, authentic, and strategically clear while using it. Teresa's session on integrating Adobe Firefly into real creative workflows was exactly that. She showed how AI tools can support visual branding and campaign production in a genuinely intentional way, not just faster output. It's a reminder that strategy, positioning, and human connection still matter more than ever."

Anna P.
Enterprise Nation event attendee

BRANDS WE’VE WORKED WITH

What Teresa speaks on

From branding to AI Creative Workflows, our founder has been part of panel discussions, hosted masterclasses and workshops and guest lectured across different institutions and businesses.

How to integrate AI into a real creative process, not as a shortcut, but as a thinking tool. Teresa walks through her studio workflow live, showing how Adobe Firefly sits inside brand strategy, not on top of it. Anyone can generate content. Very few people can build a brand world. AI gives you infinite output. What it can't give you is direction.

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Why the brands winning right now aren't the ones with the best tools, but the ones with the clearest point of view. A talk for founders and in-house teams navigating a world where everything looks the same and differentiation has never mattered more.
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Tech has a gender problem. Creative industries have an AI literacy problem. Teresa sits at the intersection of both. A frank, practical, and energising talk for organisations who want more diverse, more informed AI conversations in their teams and on their stages.
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From archaeology graduate to Head of Design at the Financial Times to independent studio founder, Teresa's path has been anything but linear. A talk for emerging and mid-career creatives on building a career with intention, resilience, and a clear sense of self.
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Speaking credentials

Adobe Ambassador Summit 2026, London
Adobe MAX 2026, Miami
Dust — AI Marketing Night #7, 2026, Techspace London
Upstart Festival at the V&A 2026, London
AllBright — Personal Branding Workshop (sold out) 2025 + Step Forward Summit 2024 and 2025
Enterprise Nation — How to build a sustainable brand, How to make your brand stand out in the high street, Brand Strategy 101 2024-2026
Sustainability Talks Lisbon — Heden Coworking, 2024
Green Entrepreneurs Programme — workshop facilitator, 2025
RightAligned UK — Creative Confidence video series 2023-2024
Featured on articles on Design By Women, Creative Boom, Design Week, Shoutout Colorado, Canva Rebel, Pitch Magazine
Podcast guest on Captn Off Script, The Honest Designer, Roberta Lee’s Inspirational Women Series, Creativeboom and Building Your Brand.