Teresa Ferreira speaks at the intersection of AI, creativity, and brand.
Speaker. Educator. Creative Director. Top 25 globally.
Teresa has spent over two decades at the frontier of creative direction leading brand teams at the Financial Times, building AI-integrated creative workflows at Ferrgood Studio, and speaking to audiences across the UK and Europe on what it actually means to use AI with intention.
She doesn't do generic AI hype. She brings live demos, real creative process, and a point of view that cuts through the noise.
"The future of brand doesn't belong to the brands with the best AI tools. It belongs to the brands with the clearest point of view."
BRANDS WE’VE WORKED WITH
What Teresa speaks on
From branding to AI Creative Workflows, our founder has been part of panel discussions, hosted masterclasses and workshops and guest lectured across different institutions and businesses.
-
How to integrate AI into a real creative process, not as a shortcut, but as a thinking tool. Teresa walks through her studio workflow live, showing how Adobe Firefly sits inside brand strategy, not on top of it. Anyone can generate content. Very few people can build a brand world. AI gives you infinite output. What it can't give you is direction.
-
Why the brands winning right now aren't the ones with the best tools, but the ones with the clearest point of view. A talk for founders and in-house teams navigating a world where everything looks the same and differentiation has never mattered more.
-
Tech has a gender problem. Creative industries have an AI literacy problem. Teresa sits at the intersection of both. A frank, practical, and energising talk for organisations who want more diverse, more informed AI conversations in their teams and on their stages.
-
From archaeology graduate to Head of Design at the Financial Times to independent studio founder, Teresa's path has been anything but linear. A talk for emerging and mid-career creatives on building a career with intention, resilience, and a clear sense of self.
Speaking credentials
Adobe Ambassador Summit 2026, London
Adobe MAX 2026, Miami
Dust — AI Marketing Night #7, 2026, Techspace London
Upstart Festival at the V&A 2026, London
AllBright — Personal Branding Workshop (sold out) 2025 + Step Forward Summit 2024 and 2025
Enterprise Nation — How to build a sustainable brand, How to make your brand stand out in the high street, Brand Strategy 101 2024-2026
Sustainability Talks Lisbon — Heden Coworking, 2024
Green Entrepreneurs Programme — workshop facilitator, 2025
RightAligned UK — Creative Confidence video series 2023-2024
Featured on articles on Design By Women, Creative Boom, Design Week, Shoutout Colorado, Canva Rebel, Pitch Magazine
Podcast guest on Captn Off Script, The Honest Designer, Roberta Lee’s Inspirational Women Series, Creativeboom and Building Your Brand.
Women in AI House
A community for women navigating AI in the creative industries.
Starting as an
intimate supper club in London.
OUR MANIFESTO
We are not here to be included. We are here to lead. AI is being built without us. And it shows. We are not a network. We are not a panel. We are not a pink logo and a hashtag. We are a house. And you have to earn your seat at the table. We bring taste. We bring culture. We bring the questions nobody else is asking. The future of AI needs women who give a sh*t. We are those women.
@TERESAFERRGOODSTUDIO
|
@FERRGOODSTUDIO
|
@WOMENINAIHOUSE
|
@TERESAFERRGOODSTUDIO | @FERRGOODSTUDIO | @WOMENINAIHOUSE |
