Privacy Policy for Ferrgood Studio Ltd

Last updated: 12 May 2025

Ferrgood Studio Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and store personal information in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable data protection legislation.

1. Who We Are

Ferrgood Studio Ltd is a creative design studio registered in England and Wales (Company No. 16407052). Our registered office is at 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM. We are the data controller responsible for your personal data. You can contact us at:

hello@ferrgoodstudio.com
www.ferrgoodstudio.com

2. Definitions

  • Client: A person or organisation who engages our services or purchases products.

  • Data Protection Legislation: Refers to the UK GDPR, Data Protection Act 2018, and all applicable privacy laws.

3. Third-Party Links

Our website may include links to third-party websites. We do not control these websites and are not responsible for their privacy policies. We encourage you to read their policies before providing personal data.

4. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact Information: Name, email address, postal address, phone number

  • Account Information: Login credentials and preferences (if applicable)

  • Project-Related Data: Files, imagery, or text supplied for design projects (which may contain personal data such as images, names or contact details)

  • Newsletter Data: Names and emails of individuals who opt-in to our newsletter via Substack

  • Communication Records: Emails, messages, and project briefs

  • Usage & Technical Data: IP address, browser type, site usage stats, device type

  • Cookies and Tracking: Browsing behaviour and analytics (see Cookie Policy)

  • Sensitive Data: Only collected with consent, if strictly relevant to a service we are providing

5. How We Collect Personal Data

We collect personal data:

  • Directly from you when you contact us, hire us, or subscribe to our newsletter

  • When our clients provide assets or information that include third-party data (e.g., photographs, names)

  • Via third-party tools such as Google Drive (for asset delivery) and Substack (for newsletters)

6. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To perform contracts and deliver our design services

  • To communicate with you and manage relationships

  • To send newsletters and updates to subscribers

  • To promote our work (only with prior consent)

  • To comply with legal or regulatory obligations

We do not sell or share your personal data for marketing purposes with third parties.

7. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Contract – when processing is necessary to deliver our services

  • Consent – for newsletters and when imagery or data is used in creative assets

  • Legitimate Interests – for general business operations, portfolio work (with minimal personal data), or to enhance client experience

8. How Long We Keep Your Data

We only keep your data for as long as necessary:

  • Client/project files: Retained for up to 6 years for legal and operational purposes

  • Newsletter subscribers: Retained until you unsubscribe

  • Design assets featuring personal images: Retained for up to 2 years after project completion unless agreed otherwise
    We review stored personal data annually and securely delete any no longer required.

9. Sharing Your Personal Data

We may share your data with trusted service providers:

  • Google Drive – for secure file storage

  • Substack – for managing our newsletter list

  • Professional advisers, IT support, accountants, or legal advisors (only when necessary)

  • Regulatory authorities or in the case of a business transfer

These parties are bound by confidentiality and GDPR obligations.

10. International Data Transfers

All personal data is stored within the UK or EEA. We do not knowingly transfer your data outside these regions.

11. Security Measures

We implement a range of technical and organisational security measures to safeguard your data:

  • SSL encryption on our website

  • Secure cloud storage (Google Drive)

  • Access restrictions and strong authentication

  • Staff and collaborators trained in data handling best practices

12. Your Rights

Under UK data protection law, you have the right to:

  • Be informed about how your data is used

  • Access your personal data

  • Correct or update inaccurate data

  • Request deletion of your data

  • Withdraw consent at any time (where consent was the legal basis)

  • Restrict or object to processing

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise your rights, contact us at hello@ferrgoodstudio.com.

13. Controlling Your Personal Data

You can:

  • Unsubscribe from our mailing list at any time using the link in our emails

  • Ask us not to use certain data for marketing or promotional purposes

  • Decline cookies via your browser settings (see separate Cookie Policy)

Some features of our website or services may require personal data to function fully.

14. Accessing Your Data

You may request access to the data we hold about you by submitting a Subject Access Request to hello@ferrgoodstudio.com. We aim to respond within one month.

15. Updates to This Privacy Policy

We may revise this policy from time to time to stay compliant with laws or to reflect business changes. We recommend reviewing this policy periodically. Continued use of our website or services after updates indicates your acceptance.

Ferrgood Studio Ltd
Company No: 16407052
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM
hello@ferrgoodstudio.com