Designing for the good of the planet and the people

DATE
2024

WEBSITE
https://forgood.club/

THE CHALLENGE

The old branding hadn’t been fully strategic and was based on a tweak of an old logo and colour palette. They needed a true reflection of their business.

WHAT WE DID

After an in-depth strategy session we set the new creative direction and developed a unique brand identity that is inclusive and elevated.

THE BRAND WORLD

Through our Timeless Brand™️ methodology, we uncovered the great potential of this brand, laying the foundations for the brand world to thrive in a saturated industry with key points of difference and truly connecting with the ideal Gen Z audience.

THE OUTCOME

For Good Club is now set up with a timeless brand, that is 100% bespoke and that truly showcases their personality. The agency keeps thriving and attracting and converting the right clients.

Before Ferrgood Studios refreshed my branding, I was never 100% happy with it, knowing that it didn't truly reflect the ambition of the mission. The process of working with them was not just about a new brand, it really felt like I was experiencing a levelling up of my business. I'm so excited to launch it and share it with the world, knowing that it's going to bring in aligned clients and help my business grow into its vision, while making positive impact on people and the planet.

Kim Tang, Founder of For Good Club