A B Corp insight and strategy agency whose client list had outgrown its identity. We closed the gap.

DATE
2026

WEBSITE
https://www.kubikalloo.com/

THE CHALLENGE

Kubi Kalloo already had the substance. A senior-led team delivering insight and strategy work for Nike, Unilever, Diageo and Visit Britain, certified B Corp status, and genuine industry recognition from ESOMAR and the MRS. What they didn't have was a brand that carried that weight into the room. The identity wasn't doing justice to the thinking behind it.

WHAT WE DID

We started with a full brand audit, strategy and positioning before a single visual decision was made. The identity that followed, logo, colour system and graphic language, was built to feel senior, considered and credible, whilst keeping the personality. Evidence and inspiration, held together, the same balance the agency brings to its own work.

THE BRAND WORLD

A rebrand only earns its keep if the team actually uses it, so we took the identity everywhere they work day to day. Social media, PowerPoint templates, Word templates for reports, pitches and sales decks. This is the layer most rebrands skip, and it's why this one gets used properly rather than sitting in a brand guidelines PDF nobody opens.

THE OUTCOME

It's early days, but the signs are exactly what you want. The team are proud to put the new identity in front of clients and say the templates are a genuine pleasure to work with. New business has already come in since launch. They now have a functional and purposeful website that makes their external presence aligned with their value.

Working with Teresa/Ferrgood Studio was a breath of fresh air. As a business founder and owner, sometimes we truly get too close to our own brand and lose a sense of what is interesting, important or creatively-powerful to the outside world. While some creative agencies focus on following design trends, or simply ‘what looks and sounds good’, Teresa brought us right back to the foundations of strong and enduring brands, making us reflect deeply and realise what really matters and why. We are absolutely delighted in the work and the new visual brand identity for Kubi Kalloo and wouldn’t hesitate to recommend Teresa’s smarts, agility and compassionate way of working to other agencies and business owners.

KRISTIN HICKEY, FOUNDER KUBI KALLOO