Inside Our Studio
Ferrgood Studio is a creative direction and brand storytelling studio based in London.
We help purpose-led brands align their strategy, storytelling, and design to create work that feels timeless, intelligent, and culturally relevant.
Founded by Creative Director Teresa Ferreira, the studio brings together 16 years of experience in media, luxury, and design leadership, working with brands such as the Financial Times, Adobe and Allbright.
Our approach blends strategy, editorial thinking, and a network of senior creatives to deliver brands that lead with clarity and purpose.
We believe creativity is both strategic and emotional.
Every project begins with understanding the deeper story behind a brand and evolves into a visual language that inspires trust and connection.
Our work is defined by curiosity, integrity, and joy and by a commitment to shaping brands that make a positive impact on People and the Planet.
Meet the founder
Teresa Ferreira is a Creative Director and Brand Consultant with over 16 years of experience shaping brands across media, health, travel, and luxury.
Before founding Ferrgood Studio, she served as Head of Design at the Financial Times, leading cross-functional branding across editorial, product, and marketing teams. This experience gave her a uniquely strategic and editorial approach to creative direction, one that bridges design, storytelling, and business strategy.
Today, Teresa partners with purpose-led organisations and global brands, helping them articulate their vision through creative direction, storytelling, and timeless design. She is also an Adobe Express Ambassador and an active speaker and educator, having led talks and workshops with D&AD, Enterprise Nation, and AllBright.
At the core of Teresa’s work is her Timeless Brands™ methodology — a process that blends strategy, intuition, and design thinking to create brands that transcend trends.
Each collaboration begins with a deep understanding of purpose and ends with a brand that feels enduring, intelligent, and culturally relevant.
Teresa founded Ferrgood Studio with the belief that creativity can drive positive change. The studio donates 1% of annual profits to environmental charities including Friends of the Earth and World Land Trust., reinforcing her commitment to sustainability and conscious business.
Her leadership style combines strategic precision with creative empathy — balancing intuition, intellect, and purpose in everything she builds.
We strive to create a positive impact in the world through our work at Ferrgood Studio and these are our 5 guiding principles:
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Innovate with Curiosity
We push boundaries, always seeking new possibilities. Our designs are driven by curiosity and a relentless pursuit of innovation.
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Create with Integrity
Our work is honest and purposeful. We believe in authenticity, ensuring every product delivers true value and impact.
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LEAD WITH EXPERTISE
Our knowledge and skills are the foundation of our work. We approach every project with a commitment to excellence and precision.
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Design with Joy
We infuse joy into our designs, creating products that not only function seamlessly but also bring delight to users' lives.
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ACT WITH KINDNESS
We prioritise empathy and respect, ensuring our designs are considerate of both people and the planet.
B R A N D S W E ‘ V E W O R K E D W I T H
Featured Press
Teresa is also an active public speaker, having featured in panels, moderated and given various workshops and masterclasses on branding. She believes in the power of creativity as a force for change and connecting people.
