Inside our Studio
Brand and creative direction for luxury brands who value clarity, taste, and longevity.
Ferrgood Studio is a London-based creative direction and brand storytelling studio specialising in luxury, culture-led, and design-conscious brands.
We partner with founders and leadership teams to shape brands that feel intelligent, considered, and culturally fluent — aligning strategy, narrative, and visual language into work that endures beyond trends.
Founded by Creative Director Teresa Ferreira, the studio brings together over 16 years of experience across media, luxury, and design leadership, with clients including the Financial Times, Adobe, AllBright, and global cultural institutions.
Our work blends strategic thinking, editorial sensibility, and a trusted network of senior creatives to deliver brands with clarity, confidence, and distinction.
Meet the founder
Teresa Ferreira is a Creative Director and Brand Consultant with over 16 years of experience shaping brands across luxury, media, culture, health, and travel.
Before founding Ferrgood Studio, she served as Head of Design at the Financial Times, where she led cross-functional brand direction across editorial, product, and marketing. This background informs her distinctive approach – one that bridges business strategy, storytelling, and high-end creative execution.
Today, Teresa works closely with luxury brands and purpose-driven organisations as a strategic creative partner, helping them articulate who they are, refine how they show up, and lead with clarity in competitive, culture-driven markets.
She is an Adobe Express and Firefly Ambassador, as well as a speaker and educator, having delivered talks, panels, and workshops for organisations including D&AD, Enterprise Nation, and AllBright, and global creative communities.
At the core of Teresa’s work is her Timeless Brands™ methodology — a considered process that blends strategy, intuition, and design thinking to create brands that feel relevant now and resilient over time.
Ferrgood Studio operates as a founder-led studio, working with a trusted network of senior creatives across branding, editorial, digital, motion, and campaign delivery. This model allows us to assemble bespoke teams tailored to each brief, while maintaining a clear creative vision and consistent standard of excellence.
Each collaboration begins with clarity and ends with a brand that feels intentional, elevated, and unmistakably itself.
Teresa founded Ferrgood Studio with the belief that creativity can drive positive change. The studio donates 1% of annual profits to environmental charities including Friends of the Earth and World Land Trust., reinforcing her commitment to sustainability and conscious business.
How we work
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Clarity first
We help brands make sense of complexity and focus on what truly matters.
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Taste with intention
Creative decisions are guided by strategy, culture, and longevity, not trends.
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Thoughtful impact
Sustainability informs how we think and operate: from the collaborators we choose to the long-term value we create.
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PARTNERSHIP MODEL
We lead with expertise and work closely with founders, teams, and partners to deliver cohesive outcomes.
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Design with Care
We believe that brands are built thoughtfully, with attention to people, culture, and the long-term implications of every choice.
Selected clients and collaborators
Speaking, panels & press
Teresa is a sought-after speaker and moderator, known for bringing strategic clarity and creative insight to conversations around branding, storytelling, and creative leadership.
She regularly speaks on topics including brand clarity, creative direction, storytelling in the age of AI, and building brands with cultural relevance.
Featured appearances include: Adobe, Enterprise Nation and editorial features and industry panels.
